With fresh new core upgrades on the way, it’s apparent that we won’t be able to carry all of our existing SEO tactics into the next quarter. However, there are few evergreen strategies which still working to bring up your website in the search engine. I listed down the 4 massive tips of SEO as below:
- Create quality content
- Image optimization
- Fix the technical issues
- Link building
Now that you’ve learned a few things from the guidelines released, let’s move on to the case study that how I successfully made 3x the website traffic with the SEO (Search Engine Optimization) Implementation.
Create Quality Content
Keyword is the important factor for the user to get the information they are looking in the search engine. To ensure the contents’ quality met the user requirement, we have to understand the search intent which is the fundamental cause for a user’s inquiry is the search intent of a keyword.
The more relevant the content is, the higher the ranking in search engine. In this part, I have optimized the existing course information and did some modifications as below.
- Separate the content into few sub-topic (h2, h3)
- Insert photos for the content
- List the information in the table form
- Optimized the overall page layout for better user experience
Image Optimization
Image optimization refers to the process of generating and providing high-quality pictures in the optimal format, size, and resolution in order to enhance user engagement. It also entails correctly tagging pictures so that search engine crawlers can read them and comprehend the context of the page.
- Resize your images
- Optimize image file names
- Use alt tags
- Optimize the image title
Fix Technical Issues
Restricted crawls and low-memory crawlers can be used to detect problems without the wait times and costs involved with crawling a big site. One of the tools that I used most frequently is Ahrefs Webmaster Tools to identify the website health status and any possible issues in the website. Just with a few clicks.
Other than this, page speed optimization is required to enhance page loading time, as well as your rankings, user experience, and conversion rate.
This is because Google does not want to give results that are sluggish to load and turn off users. With their results, they attempt to display the most relevant and appropriate websites.
Link Building
Link building is critical in increasing organic traffic via search engines, particularly in competitive sectors. It worked so well because it was founded on the concept that a link might be seen as a vote of confidence in a page.
Conclusion
Overall, content optimization is an important element of the content creation and marketing process and should be addressed as such. The optimization process will be considerably smoother if your content creators consider each optimization point while producing text, image, video, and news material. The website will show some visibility improvements in search engine with these massive tips of SEO.
