Background / Problem
- Objective: Drive awareness, pre-orders, and sales conversion for the iPhone 15 series launch on Senheng App
- Challenge: Highly competitive market with aggressive campaigns from telcos and other retailers. Needed to stand out through omni-channel marketing and exclusive benefits.
Actions Taken
- Designed a full-funnel marketing campaign across Meta Ads, Google Search, TikTok, and in-app push notifications.
- Collaborated with the creative team to develop product-focused creatives (visuals & feature highlights).
- Integrated App Push & EDM campaigns to segment audiences (existing iPhone users vs Android switchers).
Results / Impact
- Campaign reach: 1.5M+ unique users across paid channels, app push, & EDM.
- Pre-orders exceeded target by +18% within the first week.
- Paid ads delivered a CPL reduction of 25% vs benchmark.
Push notifications achieved a CTR of 4.11% (above average for product launches).
