Google Search Ads is a paid search marketing method that promotes your company in generating visitors from Google search engine. The average ROAS (Return of Ads Spend) of Google Ads campaign is 200%, which means you will get RM2 for every RM1 you spent in Google Ads campaign.
Google Ads are largely focused on making your company appear at the top of search results when consumers search for keywords or terms related to your company.
In this post, I would like to share 5 Google Search Ads tips that I compiled and learned while working with a digital marketing agency’s SEM department. These few simple tips assisted the team in consistently achieving 400% ROAS for the majority of the clients in Malaysia.
1. Use Negative Keywords Aggressively
Negative keywords are one of the most effective tools at your disposal for ensuring the integrity of your Google Search Ads campaigns.
Negative keywords are keyword phrases for which you do not wish to rank. Google will remove your bid from these keywords.
These are often semi-related to your desired search phrases but fall outside of what you provide or wish to rank for. By informing Google what your negative keywords are, you avoid your advertisements from appearing on keyword searches that don’t match the clients you’re looking for.
There are a list of keywords that suggested to put into all campaigns:
- Cheap
- Coupon
- Free
- How
- What
2. Maximize Ad Content Space
It’s very important that your ad copy reflects the searcher’s purpose, is keyword-aligned, and addresses the persona’s pain issue with a clear solution. The information fields include:
- Final URL
- Headline 1
- Headline 2
- Headline 3
- Path 1
- Path 2
- Description 1
- Description 2
Fill out all accessible information boxes if you want your adverts to perform better.
You may essentially employ Responsive Search Ads (RSAs), in which you provide Google with a set of headline and description alternatives, and Google will try combinations of them to obtain the optimal result.
3. Use Every Relevant Ad Extension
Ad Extensions are an important component in the Google Search Ads that focus on consumer experience and may significantly improve the success of your adverts.
Ad extensions occupy more space in search results, helping your advertising stand out and pushing rivals’ ads or organic listings lower in the SERPs.
On a website, you can notice a phone number or links to more business pages.
The following ad extensions are the most often used and applicable to all businesses in Malaysia:
- Sitelinks Extensions
- Callout Extensions
- Structured Snippets
- Location Extensions
4. Use Geotargeting Wisely
Geotargeting is a type of location-based targeting that allows your adverts to display exclusively to consumers in a specific physical area, or group of locations, that you define.
You may tie your product to local events or use your ad copy that resonates with that audience by using geotargeting for local PPC. For example, if you are aware of a performance in your town, you may like to conduct a special offer for your neighboring restaurant.
One of the effective tips for geotargeting in Google Ads is run lower-budget campaigns in new places to test the waters. You will generate additional lower-funnel advertising if you found a winning ad campaign in the test.
5. Optimize Landing Page
A landing page is a website page that has a specific function, such as converting visitors into leads.
While asked to provide your URL when generating your ad, make sure it connects to an appropriate landing page. If your ad is compelling enough to entice people to click on it, you risk undoing all of your hard work if it leads them to a terrible landing page.
As a result, improve your landing pages so that your ad may assist in converting a curious visitor into a paying customer. One of the main factor that will affect the user experience is the landing page design.
Check out my landing page optimization case studies so you know what should a quality landing page design looks like.
- E-Book Sales Landing Page Design Optimization
- Landing Page Design Optimization for Online Cookies Business
Conclusion
A well-managed PPC campaign may help firms significantly improve their income.
Most Malaysian businesses should use Google Ads in their advertising plan. Start with the advice we provided, and remember to tweak and iterate as you go.
Using the above-mentioned proven tips and knowledge, you will discover how to design a successful Google Search Ad campaign that drives clicks and converts leads.
