In mobile marketing, it’s easy to fall into the trap of common assumptions. One prevalent belief is that users with low in-app currency balances, are “low engaged users” who will…
Background / ProblemWe created a new sender address to improve campaign segmentation and deliverability tracking.However, because this was a brand-new sender domain, it initially had no reputation with mailbox providers…
For ages, we’ve been sending out push notifications like everyone else, but we were flying blind. We had a gut feeling that different messaging styles mattered, but we didn’t know…
Background / ProblemOur initial assumption was that users with less engaged, leading to lower click-through rates (CTR). Conversely, we believed that users who tend to be more active, would naturally…
Background / Problem Actions Taken Results / Impact Resulting in +20% uplift in purchases with decreasing total spend by 40%.
Background / Problem Actions Taken Results / Impact Final optimization: Budget shifted 60% to Sales campaigns, 20% to Re-engagement for retention, 20% to App Install for growth.
Background / Problem Actions Taken Results / Impact
Background / Problem Actions Taken Results / Impact Push notifications achieved a CTR of 4.11% (above average for product launches).
Every company nowadays desires a strong online presence, and website SEO (Search Engine Optimization) is the key to achieving that. SEO is a collection of methods and strategies aimed at…
Are you designing your first website? Or perhaps you want to update an existing one? In any case, you want to make it the best user experience it can be!…