Background / Problem
- Objective: Boost sales during 11.11 shopping festival on S-Reward Centre, Senheng App’s e-commerce platform with multiple merchant partners.
- Challenge: Competing with other large e-commerce platforms (Shopee, Lazada). Needed strong differentiation through brand visibility, multi-merchant offers, and customer engagement.
Actions Taken
- Developed an integrated campaign combining EDM, app push notifications, social media ads, and homepage banners.
- Created daily deals & flash sales mechanics to drive urgency and repeat visits.
- Segmented audience for targeted messaging:
- Customers received various discount vouchers with limited redemption.
- Customers who abandoned their cart received checkout reminder
- Coordinated with the merchant partners team to align product highlights and co-branded ads.
- Implemented S-Games daily S-Coin collection event inside the app to increase user engagement
Results / Impact
- The campaign generated 250K+ unique visitors on S-Reward Centre within 7 days.
- Sales volume during the campaign week grew +55% vs previous month.
- Average Order Value (AOV) increased by +20% due to bundle promotions.
- EDM open rate reached 28% (up from 21% monthly avg), with CTR of 6%.
- S-Games attracted 80K+ participants for daily S-Coin collection, contributing to repeat traffic throughout the week.
- Established stronger collaboration with 20+ merchants, leading to higher joint marketing value.
