- yap cien chen -

DIGITAL

MARKETER

website development &

digital marketing

-yap cien chen-

about

me

A simple self-introduction

I am a website designer who completed a bachelor’s degree in multimedia computing in 2019. I am passionate about digital marketing and I have taken a wide range of studies included

  • SEO (search engine optimization)
  • SEM (search engine marketing)
  • CRO (conversion rate optimization)
  • SMM (social media marketing)
  • website design & development
upal innovation award ceremony 2019
yap cien chen business man working with laptop digital marketing media web

MY

JOURNEY

how it begins

Before venturing into digital marketing, I had gained experience in website development.

I was inspired to explore digital marketing after watching a YouTuber discuss the potential of earning money through dropshipping. From that day, my passion for digital marketing grew immensely.

During my internship, I chose to work with a digital marketing agency to grasp the fundamentals.

As time progressed, I actively sought knowledge about digital marketing from various sources. My understanding expanded from SEO and Google Ads to encompass social media marketing.

To delve deeper into the subject and enhance my skills, I invested in several digital marketing courses, spending a significant amount.

Through my experiences, I’ve come to realize that the cornerstone of a successful business is effective marketing. When a business’s marketing is executed flawlessly, it elevates the brand, leading to increased profitability.

yap cien chen changing the game summit 2.0

website development

Extensive experience in building & design high-quality WordPress websites & landing page

☆☆☆☆☆

Facebook Ads Management

Campaign setup, basic data analysis, campaign budget optimization, Facebook pixels setup

☆☆☆☆

SEM management

Experienced in SEM (Search Engine Marketing) & managed over 15 Google Ads PPC Campaigns

☆☆☆☆

e-commerce management

E-commerce product management (product upload, product description generation, edit, product meta update for SEO)

☆☆☆☆

Graphic design

Deliver a quality logo design and graphic design product with Adobe Photoshop & Illustrator

☆☆☆

data analysis

Data analysis with Google Analytics, Google Search Console, Google Tag Manager, Google Data Studios

☆☆☆☆

case studies

How To Design A Hiring Poster With Fluid Color

HIRING POSTER DESIGN

A hiring poster designed with using fluid color theory to provide a vision contrast impact. Adobe Illustrator is the main designing tool used to generate high quality design with vector graphic.

WEBSITE DEVELOPMENT

I have done a project which is  developed a WordPress e-commerce website with the SEO structure. I help the website ranked at the top of the search results within 6 months. 

Simple Google Display Ad Design with Illustrator

DISPLAY ADS DESIGN

Using Adobe Illustrator, a Google display ad was created. The objective for the display ads followed by customer needs that focus on the brand awareness. Besides that, the display ad also provide the location of the physical store to drive the traffic to it.

Knowledge is of no value unless you put it into practice

I believe a successful web designer is not only mastering in the back end & front end web structure development, but also have a great talent in designing, user experience improvement, search engine optimization, and so on. The most important thing, you must practice the knowledge you gained and learned from it!

CERTIFICATIONS

-contact-

Get In Touch With Me

website development &

digital marketing